Dedicated coaching for non-technical leaders navigating AI-driven change — individuals and teams across Switzerland and EMEA.
Not generic executive coaching with AI content bolted on. Paul Tuxford combines EMCC Senior Practitioner Coach accreditation, the Claude Certified Architect - Professional credential from Anthropic and 30+ years as a C-suite operator.
The gap between technical teams and leadership is widening. That's not a technology problem — it's a leadership problem. And it's solvable.
Boards and investors expect a clear AI strategy. But your AI team speaks a different language and you're not sure what questions to ask.
One-off workshops give you vocabulary but not confidence. You need something that works with your specific context and challenges.
AI projects are running but nothing is scaling. The problem isn't the technology — it's leadership alignment, governance and change confidence.
EU AI Act obligations, governance gaps and accountability questions are landing on desks that aren't ready. Getting this wrong has consequences.
"The gap isn't technical. It's the ability to lead confidently through change you don't fully control."
This is exactly where coaching makes the biggest difference. Not by making you a technologist — but by making you the leader your organisation needs right now. Equipped, confident and clear on where you add value in an AI-driven world.
Whether you are an individual leader or a leadership team, there is a structured offer designed for your situation.
For non-technical C-suite and senior leaders who need to lead AI-driven change without being the AI expert themselves.
Limited to 4–6 retainer clients at a time, so every client gets full attention and access.
For leadership teams (4–10 people) who need collective AI literacy and alignment to drive AI transformation together.
Take the AI Leadership Literacy Diagnostic — 25 questions, 5 dimensions, 10 minutes. Get your personalised score and two priority areas to work on immediately.
A clear process from first conversation to lasting change. Every step builds momentum, not fills hours.
30 minutes. Free. We explore your challenges, your goals and whether this is the right fit. No obligation, no sales pitch.
You complete the 25-question diagnostic before session one. It maps your AI literacy across 5 dimensions and identifies your two highest-priority areas.
We build a personalised plan anchored to your role, your organisation's AI agenda and your specific gaps. Clear outcomes, not vague ambitions.
Bi-monthly 90-minute sessions. Each one structured, focused and ending with clear actions. Async support between sessions keeps momentum going.
Paul is one of the few coaches in this space who has genuinely operated on both sides. A computer science graduate who built a career leading businesses — as CIO at The Global Fund, COO at Credit Suisse IT, GM running CHF 100M+ P&L businesses at Avaloq and Nasdaq — he understands both the technology and the leadership pressure that comes with it. That's exactly why non-technical leaders trust him: he's not simplifying AI for them. He's translating it, from a position of real depth.
The moment that changes everything for most of the leaders I work with: realising how fast new applications and processes can now be built. What used to take months takes days. Then comes the harder realisation — what that means for every existing process, every organisational structure, and every risk control they're responsible for. That's not a technology problem. That's a leadership problem. And it's exactly where I do my best work.
Paul has really helped me focus my job search and career planning, which has ultimately led me to the perfect role and company for me.
Paul is an exceptional coach, very approachable and easy to talk to. He strikes a great balance between professionalism and warmth — our sessions were both productive and enjoyable.
He regularly followed up on my goals, offered strategic ideas for moving forward, and I always left our sessions with clear next steps. Supportive without being overwhelming.
The coaching felt strategic and purposeful. Paul understood my world — the politics, the pace, the board dynamics. He didn't need me to explain the context. That saved enormous time.
A free discovery call to understand where you are, what you need, and whether we're the right fit. That's it.
Your request is with me. I reply to every enquiry personally, to arrange a 30-minute call.